Transcreation, SEO translation and virality

The demand for translators who work in transcreation is growing and, in addition, many of these “transcreations” will be published in a digital medium or on social networks, where our clients aspire to become viral and reach the largest number of existing or potential clients. This introductory talk will explain what transcreation is, how it is done, and what we should consider when we translate advertising or marketing materials whose natural destination will be the internet.
DATE: 20/03/2020 1:45 pm
LENGTH: 90 min.
PRESENTER:
Xosé Castro Roig